Jill Kocher on April 20th, 2014

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I’ve created a geeky masterpiece! Behold, my 404 Fowl Not Found Easter egg.

After I had my egg epiphany, I Googled ”404 Fowl Not Found” to see if it had already been done. As you can see, Hootsuite beat me to get idea, but I have the first (as far as I can tell) egg-carnation.

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Hootsuite's 404 Fowl Not Found error page

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Under Construction!

And as a parting shot, the ever-present under construction egg. It’s as maligned here in Illinois – state of constant construction – as it is on the interwebs.

Jill Kocher on August 30th, 2013

Excerpts from my latest article at Practical Ecommerce: “SEO: 5 Reasons Not to Ignore Google+.”

Google+ Welcome ScreenTwo years ago when Google+ launched, I had high hopes for its value as a marketing platform to rival Facebook and Twitter. Read my enthusiastic missal, “Google+: The Beginning of a Revolution?” The reality of Google+ for marketers thus far has been less than glorious, with low adoption rates for many ecommerce sites’ target audiences.

Even so, Google+ matters to search engine optimization.

I know, your audience isn’t on Google+. The consumers you’re trying to reach are on Facebook, Twitter, Pinterest, or LinkedIn. So why not engage with them on their social platforms of choice, but echo the conversation on Google+?

What follows is why you can’t afford not to….

Read more at “SEO: 5 Reasons Not to Ignore Google+.”

Read my articles in full at Practical Ecommerce » Jill Kocher

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Excerpts from my latest article at Practical Ecommerce: “Google Offers Paid and Organic Search Report.”

tools-iconPaid and organic search work better together. Because searchers inherently trust that search engines are recommending the best pages in search results, when brands rank well in both paid and organic search their search performance for that phrase tends to increase. However, measuring that increase has been a bit challenging until now.

Google AdWords released a new feature this week enabling search marketers to measure performance of their paid and organic search efforts. The “paid and organic report” can be found in the AdWords campaigns tab as a dimension.

Analyzed together, paid and organic search data can uncover a wealth of optimization opportunities. Taken together, paid and organic search represent a large portion of the available real estate on the search results page. The larger your brand’s footprint on the search results, the more likely searchers are to choose one of your listings over the competition.

For example, the report could show keywords that are driving organic search traffic but no paid search traffic. Those keywords could be added to your AdWords campaigns to drive additional traffic and potentially boost the effectiveness of the organic search listing as well…..

Read more at “Google Offers Paid and Organic Search Report.”

Read my articles in full at Practical Ecommerce » Jill Kocher

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Jill Kocher on August 16th, 2013

imageChromecast is a nifty device for streaming online content to your television. Is it irreplaceable? Necessary? Super cool? Mind blowing? Not yet.

Worth $35 if you have an HDMI port on your TV? Yes, especially if you don’t already have a Roku, Apple TV, game console, etc. to stream from the interwebs. Or if you have Google Movies or Music content already. Or if you travel and want a streamer that’s super portable.

I’m an Android diehard. I carry my Samsung Galaxy Note II with me everywhere I go, my husband sports a Motorola Android phone and we have an ASUS Transformer tablet. Chromecast fits neatly into that picture.

I suspect I’d love my new Chromecast if…

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Jill Kocher on August 9th, 2013

Excerpts from my latest article at Practical Ecommerce: “SEO: Google Adds Manual Spam Actions to Webmaster Tools.”

SpamGoogle Webmaster Tools launched its new manual spam actions feature yesterday, enabling verified site owners to check whether their site has been manually penalized by Google.

Over the last couple of years, Google has slowly increased its communication to webmasters, with the goal of fighting webspam by educating site owners on how it impacts their performance in search results. Previously, Google would leave notifications about manual actions taken against a site in the owner’s Webmaster Tools account. This feature augments the notifications with a real-time tool that performs a live check against Google’s internal webspam systems.

Read more at “SEO: Google Adds Manual Spam Actions to Webmaster Tools.”

Read my articles in full at Practical Ecommerce » Jill Kocher

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