Jill Kocher on October 27th, 2009

Tweet Me Sphinn Me A site redesign or switch to a new platform is kind of like a rebirth – it’s one of the most exciting and nerve-wracking times for the entire Internet marketing team. With everyone caught up in the branding, design, usability and technology, the impact on SEO can sometimes be forgotten until [...]

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Jill Kocher on October 21st, 2009

Tweet Me Sphinn Me Starting up my new SEO blog was an exercise in compromise. For once in my life, I decided not to obsess over the (super fun) details and instead moved straight to writing posts. I grabbed my domain, paid $10 to map a free WordPress blog to it, and slapped my social [...]

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Jill Kocher on October 18th, 2009

Tweet Me Sphinn Me My name doesn’t exist in Spanish. Jill would actually be pronounced Heeee – J’s make an H sound and LL makes a Y sound. Jill works just fine in the American Midwest, but when I moved to California for college I encountered a whole new world of Spanish-speaking folks who were [...]

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Jill Kocher on October 14th, 2009

Tweet Me Sphinn Me Resolving duplicate content is hard. The trickiest part is wrapping your head around which arrows in the canonicalization & de-duplication quiver to use in which situations to accomplish 2 twin goals of A) consolidating link popularity and B) deindexing duplicate content. I just finished a series on finding and fixing duplicate [...]

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Jill Kocher on October 13th, 2009

Today I’m wrapping up the 3-part series on duplicate content & SEO Highlander-style: “There can be only one.” If you missed the first two posts, Highlander SEO refers to the similarities between canonicalization and the centuries-old battle between life-force absorbing immortals popularized in a 1986 film. We’ve covered how The Highlander is relevant to SEO [...]

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