Jill Kocher on November 19th, 2009

I tripped over SEO last night. O’Reilly Media sent me a copy of their latest SEO book “The Art of SEO,” which I had peer reviewed a couple of months ago. I was pleasantly surprised to find it waiting for me on my doorstep when I got home from work, though my toes were less [...]

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Tweet Me If you take a look at October’s keyword data in isolation, you’d quickly come to the conclusion that [coats] is a hugely popular keyword and no one is searching for [flip flops]. Researching highly seasonal keyword phrases has always been challenging, but with the Google Keyword Tool it’s even more so. After much [...]

Continue reading about Are Coats Really Hot & Flip Flops Really Cold? Find out with Google Keyword Tool Annualizer

Jill Kocher on November 4th, 2009

Once upon a time Jesus is said to have proclaimed that his followers shouldn’t “hide their light under a bushel.” Actually, I didn’t know Jesus coined the phrase until I looked it up. But 2,000 years later, in the same spirit, I proclaim that you shouldn’t hide your social networks under a bushel. An incredible [...]

Continue reading about Social Promotion: Brands Hide Their Lights under Bushels