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question mark keyAfter working with ecommerce SEO clients for several years, I’m about fed up with “search friendly” platforms, content management systems & site features. They all come with their own baggage, their own set of issues that need to be tested for and controlled. Which takes IT resources. Which are hard to come by, especially when you’re talking about something as difficult to determine ROI for as structural SEO updates.

And invariably, the client isn’t jazzed about revising their platform to optimize structural SEO issues because they thought they bought something that was good for SEO in the first place.

The problem is, SEO friendliness is more than enabling automated & manually customizable title tags. It’s how functionality impacts URLs, how many URLs are generated for each page of content, whether the navigation path affects URL structure, how tracking parameters are passed, whether sorting modifies the URL, whether categories and products are assigned unique persistent IDs, whether IDs are reused, and many many more questions that impact SEO.

I’m looking for the platform that enables and enforces a single URL for a single page of content that is system-optimized for a unique automated keyword phrase, which can be overwritten by manual optimization. ONE URL, ONE page, ONE unique keyword theme. Across thousands of pages on an ecommerce site.

If there’s a platform out there that does this without heavy customization, I haven’t worked with it yet. Pray tell, what’s your favorite “search friendly” platform?

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Thanks for sharing.

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