Personal Note: You may know that I am the SEO Manager for Groupon, a competitor/co-opetioner with some of the sites mentioned here. I found this example reading group buying industry news, not in an effort to spread stories about other sites in Groupon’s space. I would have felt compelled to post this perfect example of [...]
Google AdWords quietly updated its Keyword Tool on Sept. 7, resulting a dizzying drop of up to 95% in search counts for some phrases. For those who rely heavily on the keyword tool to predict potential SEO performance increases or to identify phrases to optimize for, this update will come as a heavy blow. Details [...]
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I expounded on the SEO principle of “Give to Get” in my recent Practical eCommerce article. Sites aspiring to lasting SEO performance have to give value to get value. If the audience doesn’t get value from the content, they will not feel compelled to give value to the site in the form of links, comments, [...]
