My latest article at Practical Ecommerce, read it in full here.

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Perhaps you’ve noticed the lack of mobile sites in your mobile search results. Most likely you’re using a smartphone. The two are closely related, and bode poorly for ecommerce companies focusing search-engine-optimization resources on their smartphone sites. In a recent question-and-answer session, Google’s John Mueller, webmaster trends analyst, highlighted the core challenge: Smartphone content is not “mobile” content by Google’s definition.

According to Mueller, as quoted in Search Engine Roundtable, “You need to differentiate between smartphone and traditional mobile (WAP/WML/iMode) pages (and this is something that confuses quite a lot of people). Traditional mobile pages need to be in a special format for those devices, and they will be crawled and indexed separately (with Googlebot mobile).”

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