Jill Kocher on June 22nd, 2011

Google Keyword Tool is a window into the world’s innermost desires. Often the keywords reported are mundane and predictable: [palm springs hotels], [hotels in palm springs], [cheap palm springs hotels]. The relative search frequencies for variations on search terms are occasionally interesting, but usually the terms themselves are pretty predictable. Some days, however, I’m struck by the oddity of [...]

Continue reading about As Seen on GKT’s Maiden Voyage: Clothing Optional

Jill Kocher on June 21st, 2011

I don’t understand how the press on Google’s recently launched “Me on the Web” tool classifies this feature as a reputation management tool. “Me on the Web” is basically an FAQ, a repackaging of pre-existing information and tools that Google hosts in it’s Account Help section and links to from users’ account dashboard. Regardless, this [...]

Continue reading about Google’s “Me on the Web” Isn’t Reputation Management

Jill Kocher on June 20th, 2011

Internet governing body ICANN approved custom gTLDs yesterday, making it possible for sites with too much cash looking to be too cutting edge to blow $185,000 per gTLD + $25,000 annually on vanity TLDs and domains like bmw.car, nike.shoes or pepsi.cola. With such a steep price tag only the very rich will be able to afford [...]

Continue reading about Custom gTLDs: ICANN but Should I?

Unsolicited Advice: Buy it. I’ve only used the Seidio ACTIVE Extended Case for a week now, but I knew as soon as I opened the package that this case was exactly what I need. I drop my phone. A lot. And I demand longer battery life than the Thunderbolt’s stock battery delivers. So the lack [...]

Continue reading about Case for HTC Thunderbolt with Extended Battery: Review of Seidio Active Extended Case

Jill Kocher on June 15th, 2011

I love this chart from yesterday’s Google event to announce Instant Pages, a new feature that preloads the first result in order to serve it instantly. My interest was immediately draw from the announcement itself to the promise of Google’s mobile search trends. Mobile search is still young, but it’s growing at a rate consistent [...]

Continue reading about Mobile Search Trend on Google Mirrors Early Desktop Trend