My latest article at Practical Ecommerce, read it in full here.

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Optimizing a website around highly searched keyword terms can materially increase traffic from search engines. But identifying those keywords takes time. Few SEO managers relish the tedium of slogging through thousands of keyword variations — as critical as that process is to a search-engine-optimization program.

Thankfully, Richard Baxter at SEOgadget recently released a revolutionary free “Google AdWords API Extension for Excel” that automates the most tedious steps of the keyword research process: pasting keywords into the Google Keyword Tool, clicking search, downloading the results, and repeating many times.

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