My latest article at Practical Ecommerce, read it in full here.
Working in the organic search industry, I’ve often had large search marketing clients who envied the success of their affiliates, which sometimes outperformed their own in-house search marketing efforts. But Carolyn Tang Kmet opened my eyes to the ways that search affiliates can actually be beneficial to smaller businesses that lack the resources to develop and manage marketing programs in-house.
I work with Kmet at Groupon — the daily deals site — where I’m a search-engine-optimization manager. She’s director of affiliate marketing for Groupon — the affiliate page is here — and the recipient of the Affiliate Summit Pinnacle Award for “Affiliate Manager of the Year 2010.”