My latest article at Practical Ecommerce, read it in full here.
A site’s navigational links can help its search engine optimization. Links pass “link popularity,” little votes of value, from the linking page to the destination page. In addition, the link’s anchor text — the visible text portion of the link — passes a relevance signal. Relevance and value, or quality, are the foundation of SEO. A site’s navigation has the power to improve both.