My latest article at Practical Ecommerce, read it in full here.
When ecommerce companies think about content syndication, they typically consider acquiring content that others have written to beef up their own sites. Depending on the goal, placing content from other sites onto your own can be beneficial from a branding, partnership, or reference point of view, but rarely for search engine optimization.
By its nature, content syndication tends to create duplicate content — I addressed that topic here previously, at “SEO: There Is No Duplicate Content Penalty” — because one site creates content and one or more sites post that content to their own sites. But it doesn’t have to be duplicate content.