Jill Kocher on December 27th, 2011

Optimizing title tags is a bit like eating your vegetables. No one wants to do it, but everyone knows it’s good for you. Search engine optimization professionals universally agree that title tags are the most influential on-page element. SEOmoz recentl…

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Jill Kocher on December 16th, 2011

Google’s mobile crawler Googlebot-Mobile has traditionally focused on content designed for feature phones and their extremely limited browsers. Google recently announced, however, a new version of Googlebot-Mobile that crawls using an iPhone user age…

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Jill Kocher on December 13th, 2011

How etailers manage their social media marketing channel has a growing impact on organic search results. Google and Bing have both incorporated social data into their algorithms to signal content freshness and quality. While the datasets each engine ha…

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