Editor’s Note: This is the final installment of a three-part series on optimizing ecommerce pages for search engines. The first two installments, “Part 1: Keyword Research” and “Part 2: Keyword Mapping,” we published previously.
I discussed keywor…
Continue reading about From Keywords to Content: How to Optimize for SEO
Editor’s Note: This is the second installment of a three-part series on optimizing ecommerce pages for search engines. The first installment, “Part 1: Keyword Research,” we published last week.
Keyword research is essential to search engine optimizati…
Continue reading about Making Sense of SEO Keyword Research with Mapping
Editor’s Note: This is the first installment of a three-part series on optimizing ecommerce pages for search engines.
In its purest form, optimizing content for search engines consists of modifying one page to send a strong keyword signal for one keyw…
Continue reading about Keyword Research Kicks off Content Optimization
Staying on top of search engine optimization requires time and effort that many small businesses can’t afford in-house. One obvious solution is to turn to an agency. But which ones can be trusted and which will under deliver and overcharge? Before ju…
Social “signals” increasingly influence search results in both Google and Bing. The search engines are coming to consider social signals as more indicative of how searchers value a page than traditional link signals, though links remain very important …
Continue reading about Giving Customers an Easy Button for SEO & Social
