My latest article at Practical Ecommerce, read it in full here.
As search and social become ever more entwined in Google’s and Bing’s algorithms and search results, search engine optimizers cannot afford to turn a blind eye to social media. Bing incorporates Facebook data into its search results. Google has taken another big step with the introduction of Search, Plus Your World. Last week Practical eCommerce explored the social media impact of Search, Plus Your World, in “Google Integrates Google+ in Search Results.” In this article, I’ll focus on the search-engine-optimization impact of this new feature.
Visibility in Search Results
The biggest impact SPYW has on SEO is the visual and personal nature of the results it returns. Compare these two search result sets for a very common search phrase: “shoes.”