Read more in my latest article at Practical Ecommerce, BloomReach to Change SEO Technology?.
Can relevance platform BloomReach change the SEO technology landscape? Bet on it.
Making search engine optimization more scalable, effective & efficient is the holy grail of all SEO platforms. Many measure different SEO datapoints and offer recommendations for marketers to implement. Some platforms actually implement SEO automatically. But well funded newcomer BloomReach debuted this week the most interesting solution in years with its Web Relevance Engine and BloomSearch service.
BloomReach’s head of marketing, Joelle Kaufman, was quick to say that it is not an SEO platform. It’s about “creating the most relevant user experience possible on any page,” she told me. The new platform is focused on improving user experience and conversion by exposing content —such as descriptions on a product page and user reviews —and algorithmically improving its relevance to search terms. Essentially, what BloomReach does is suck hoards of data from a merchant’s site, web analytics, product feeds, social media streams, competitors’ sites and more into its Web Relevance engine by means of an API. BloomReach semantically analyzes the data, determines relevance, decides which pages need additional content and links, and deploys the appropriate content algorithmically to the appropriate pages through its three services: “BloomSearch” for SEO, “BloomLift” for PPC, and “BloomSocial” for social media marketing. The infographic below makes the process a bit simpler to understand.
Read more about this revolutionary relevance platform / SEO technology. »