My latest article at Practical Ecommerce, SEO Benefits of Responsive Web Design. Read it in full.

Site owners have many competing needs when developing mobile sites. Different devices, different capabilities, different screen sizes and resolutions, all have an impact on designing and developing mobile sites today.


Image courtesy of Google’s Go Mo initiative.

According to Mongoose Metrics, a tracking and analysis firm, only 9 percent of sites are ready for mobile in 2012. The primary consideration with mobile tends to be enabling better usability and — for ecommece sites —conversion. Another study by Compuware, a software and services provider, shows that 57 percent of users will not recommend a company with a bad mobile site and 40 percent of users will visit a competitor’s site rather than using a poorly optimized mobile site. The case for usability and conversion as primary concerns in the drive to take ecommerce sites mobile is easy to make. Fortunately, responsive web design — the leading solution to the mobile usability challenge — is also beneficial to search engine optimization.

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