Excerpts from my latest article at Practical eCommerce: “Google’s Over-Optimization Penalty an Evolution, Not Revolution.”
Google’s much discussed over-optimization penalty turned out to be a moderate evolutionary step in Google’s site quality crusade. Launched April 24, Google wrote in a blog post of its update, “The change will decrease rankings for sites that we believe are violating Google’s quality guidelines. This algorithm represents another step in our efforts to reduce webspam and promote high quality content.” I addressed the over-optimization penalty on Practical eCommerce last month at “Google Plans SEO Over-Optimization Penalty,” and expressed optimism for the impact here at “Cautiously Psyched For Google’s Planned Over-Optimization Penalty.” But it seems the impact will be less than I had hoped. Only time will tell.
According to the Google blog post, an estimated 3.1 percent of U.S. search results will be affected by the algorithm update, while sites in countries like Poland that are more prone to produce webspam could see as high as 5 percent change in rankings. The algorithm will more aggressively penalize webspam tactics like keyword stuffing and irrelevant linking from sites that “spin” content with barely readable content. “Spinning” refers to the practice of scraping content from other sites and then manually or mechanically rearranging the words to create a “new” piece of content.
Read the article, as well as how to determine if your site was hit, in full at Practical eCommerce »