Spam on my site and you’re to blame,
Darlin’, you give search a bad name!
I paid your bill now my sales are in pain,
Darlin’, you give search a bad name!

Excerpts from my latest article on Practical eCommerce, “SEO Professionals Can Harm an Ecommerce Business.”

Like Bon Jovi’s song, “You Give Love a Bad Name,” some search engine optimization companies give that profession a bad reputation. Practical eCommerce recently fielded a question from a reader wondering why his site was being penalized for work his SEO company had done on his behalf. It doesn’t seem fair, he complained. He’s right, it doesn’t seem fair when you’ve trusted a company to improve your site’s organic search performance and instead the company makes it worse. Shouldn’t the SEO company be punished instead of the hapless site owner? It just doesn’t work that way, whether it seems fair or not.

Anyone can call himself or herself an SEO professional, just like anyone can call himself or herself a web designer, a landscaper, a chef or any number of other professions. Skill and knowledge levels vary greatly in any industry, as does the professionals’ interest in providing a fair service for a fair price.

Is the company ethical, does it strive to provide the best service possible for every client, or is it just out to make a quick buck? For ecommerce merchants looking to retain an SEO professional, here’s how to tell the difference: SEO Professionals Can Harm an Ecommerce Business.

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