Excerpts from my latest article at Resource Interactive’s weThink blog: “Yahoo! Axis Changes Search Experience, But Not Search Marketing.”

Yahoo! entered the modern search app age recently with its visually engaging new Yahoo! Axis app for iPhone, iPad and the desktop. Instead of the search industry’s tried-and-true page of 10 blue links with some maps and images scattered around, Yahoo! Axis has gone completely visual and removed all traditional links in favor of site thumbnails.

Much like Google’s Instant Search feature, Yahoo! Axis displays changing search results with every letter you add to the search box. As the searcher types “top surfers,” Yahoo! Axis offers a list of potential searches that the user might be working toward, such as “top surfers of all time.” In addition, though, the search results shown change to show different website thumbnails or images and videos shown based on each new character the searcher enters.

Interestingly, Yahoo! Axis is also a fully functioning web browser app on the iPad and iPhone. It has the tabs and bookmark features you’d expect from a browser, a customized homepage, and the power to sync your browsing experience across all three screens. The desktop version is an app that integrates into the browser experience for the four major browsers: Chrome, Firefox, Internet Explorer and Safari. So the net-net for searchers is that they can start a search on their iPhone, walk into the office and switch to the desktop to continue the same search experience on their PC, and then walk into a meeting with their iPad and keep on searching on the same thread.

But does it change search marketing?

Read the article in full at Resource Interactive’s weThink blog »

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