Excerpts from my latest article at Resource’s weThink blog: “Using UGC to Benefit SEO.”
User-generated content (UGC) and search engine optimization (SEO) are a match made in heaven. SEO is done by marketers and can fall prey to same language issues that caused the site to perform poorly in organic search in the first place. But UGC is created by customers and uses the real-world language that other customers and searchers are likely to use.
“Why, is that our new ‘Zip-front Sweatshirt-Black-With Hood?’” asks the marketer.
“No,” replies the puzzled customer. “It’s a “black hoodie.’”
So while the marketer busily optimizes for the product name, the customer logs on to write a review about the great new “hoodie” he just bought.
That review, a free bit of UGC gold, contributes to the keyword theme of the page and begins to send “hoodie” relevance signals. The more customers write reviews, the stronger the signals become.
Read the article in full at Resource’s weThink blog »