My latest on NBC 5 Chicago’s Inc. Well: “How to Get Better Search Rankings

Optimizing a site’s title tags is one of the simplest and most effective actions you can take to improve a site’s search engine optimization. Many content management systems create default title tags based on the site’s name and the page’s name, in that order. Others smear a single title tag on every page across large sections of the site. Depending on how suboptimal the title tags are today, optimizing them could have a real impact on a site’s organic search performance.

  • Step One: Keyword Research
  • Step Two: Review Analytics
  • Step Three: Optimize Title Tags

Read the whole article with details on each step at “How to Get Better Search Rankings.”

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