Excerpts from my latest article at Practical eCommerce: “4 Simple Visuals to Explain SEO.”

When talking to marketers, it can be nearly impossible to get them to look beyond the brand imagery and user experience they’ve crafted for their customers online. And while they’re locked into that perception of their site it’s very difficult to explain why search engines don’t perceive their site exactly as they do. These three simple visuals can help shatter those perceptual walls and open the door to more productive SEO discussions.

Read more about the thinking behind these visuals and how to create them for any site at “4 Simple Visuals to Explain SEO.”

Read the article in full at Practical eCommerce »

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