Excerpts from my latest article at NBC Chicago’s Inc. Well: “How to Ride the Mobile Search Wave.”
With smartphone penetration in the U.S. at 47 percent as of Q2 2012, more Americans have smartphones than feature phones according to comScore. Smarter phones with their always-on connections enable quicker access to information, which is what mobile search is all about.
With more than 110 million smartphones in hand, many of the searches conducted are increasingly local. Advertising experts firm BIA/Kelsey estimates that while searches today are three times as likely to happen on a desktop computer as a mobile device, mobile devices will dominate local search by 2015.
That’s good news for businesses with optimal mobile presences, and an opportunity for those still thinking about setting up a mobile site. Already, Pew Internet reports that 74 percent of smartphone owners use their phone to get real-time location-based information, and 30 percent use their phone to decide whether to visit a business. So how can you ride this surging tide of mobile searches? Here’s how:
- Mobile Site Structure
- Mobile Keyword Research
- Mobile Optimization
Read the full article with all the details at NBC Chicago’s Inc. Well >>
Image courtesy of SurferToday.