Excerpts from my latest article at Practical eCommerce: “SEO: Launching a Redesigned Site.”
Editor’s Note: This is part two of a two-part series on identifying, assessing, and mitigating the risk of site redesigns on organic search traffic. Part one, “SEO: Identifying the Impact of a Site Redesign,” we published last week.
Launching a redesigned site is filled with potentially high risks and rewards for organic search traffic. Regardless of whether the risks outweigh the rewards in the end, the weeks following a redesign typically produce unstable organic search traffic patterns and may include some nail-biting days. In “SEO: Identifying the Impact of a Site Redesign,” part one of this two-part series, I discussed how to predict which areas of the site were most likely to be impacted in the redesign.
In this second installment, I will focus on how to identify the scale of the risk to organic search traffic as well as how to create a plan to mitigate that risk. The full article includes the following sections:
- Organic Search Risk and Reward
- Calculating the Risk
- Mitigating Organic Search Risk
- 301 Redirect Plans
- Closely Measure Afterwards