Excerpts from my latest article at Practical eCommerce: “SEO Ranking Forecast: 74 and Sunny.”

One of the hardest aspects of search engine optimization is determining whether changes in your site’s organic search results are based on changes to your own site or external influences like algorithm changes. SEOmoz created MozCast weather report to help answer this question, and today’s addition of “Top-View Metrics” makes the tool even more useful.

The foundation of MozCast is a meteorological metaphor displayed on the home page that represents the relative change in Google’s algorithms each and every day. The stormier the icon and the higher the temperature, the more Google’s algorithms changed compared to the previous day. For example, “sunny and 57” means very little change but “thunderstorms and 101” means big changes.

The magic starts with a set of 1,000 keywords. The MozCast tool grabs Google’s top 10 rankings for each keyword and compares the changes across all 1,000 keywords to get a holistic high-level view that is then translated into the weather metaphor.

Read the article in full at Practical eCommerce »

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