Excerpts from my latest article at Practical Ecommerce: “YouTube’s Time Watched Algorithm Update.”
In the past, YouTube measured a video’s popularity based on the number of clicks it received. Last Friday the video search giant changed its algorithm to take the time spent watching a video into account. As a result, ecommerce sites wanting to attract more viewers to their videos need to focus more than ever on creating video content that speaks to their audiences and holds their attention.
A snappy or controversial headline or an attractive thumbnail may get a lot of clicks, but if the content of the video doesn’t live up to viewers’ expectations, the “time watched” metrics will be poor and the video’s YouTube rankings will suffer.
The update measures actual minutes watched …
Read the full article at Practical Ecommerce >>