The key online holiday shopping days have been similar since the Internet went mainstream in the 90’s. What I find particularly interesting is the influence of mobile devices on retail search trends. Google recently released some interesting search data from last year’s (2011) holiday season:

  • Searches on Mobile devices peak on Thanksgiving with Black Friday a close second
  • Searches on desktops peak on Cyber Monday and show strong preference for Mondays after that until Christmas

Other interesting Holiday 2011 shopping factoids released at the same time include:

  • 82% of those surveyed said online influenced which stores they chose to visit
  • 25% used more than one device to shop during Holiday 2011
  • Google predicts 85% will begin shopping on one device and complete the purchase on another during Holiday 2012

See the full Holiday Quick Guide at Think with Google.

Tags: , , ,

Leave a Reply