Excerpts from my latest article at Practical eCommerce: “How to Measure SEO Performance.”

Search engine optimization may be a mix of art and science, but it’s as measurable and accountable as other online marketing channels. Knowing what key performance indicators to measure for SEO is the first step. Establishing a regular routine for monitoring and measuring performance will give you the ability to effectively manage your SEO program.

Most ecommerce sites will want to measure organic search referred revenue. Selling products keeps us fed and clothed. It’s what matters most at the end of the day — not rankings or visits or indexation or number of backlinks or anything else. Therefore, revenue should be the focus of your SEO performance. All the other metrics factor into the amount of revenue driven, but…

Read the article in full at Practical eCommerce »

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