Excerpts from my latest article at NBC 5 Chicago’s Inc. Well blog: “How to Use Panguin to Find SEO Issues.”

panguinGoogle’s algorithm updates can have a big impact on organic search traffic and sales. Now that the search giant has ramped up its algorithm tweaks to occurring an average of one to two per day, it can be difficult keeping track of them all. The recently introduced Panguin Tool simplifies this process.

Named for this year’s largest Google algorithm updates, Panda and Penguin, the Panguin Tool overlays a timeline of Google’s algorithm updates on your Google Analytics data. Panguin requires integration with your Google Analytics account to run, and unfortunately doesn’t yet work with other analytics programs….

Read the article in full at Inc. Well »

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