Excerpts from my latest article at Practical eCommerce: “The SEO Benefit of Infographics.”

Search engine optimization professionals don’t usually recommend creating more images, but infographics can have a real benefit to SEO. Typically, images are used in place of textual content to convey the same message visually. Consequently, images tend to be viewed as detrimental to SEO efforts. Infographics, however, are in a class by themselves because they can quickly convert to links and shares that benefit SEO.

USA Today’s print newspaper popularized infographics in America years ago with its bite-sized front-page informational images. The same concept applies to the Internet, where visitors expect to receive information and entertainment instantly. The instant digestibility and visual appeal of infographics lure visitors to learn more.

  • Creating Successful Infographics
  • Hosting and Promoting Infographics
  • Infographics Gone Wrong

Read the article in full at Practical eCommerce »

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