Excerpts from my latest article at NBC 5 Chicago’s Inc. Well blog: “6 Reasons Why You Need Google Webmaster Tools.”

Google Webmaster ToolsAlong with their web analytics, the first account I ask my SEO clients for access to is Google Webmaster Tools. It’s an invaluable source of insight into your organic search performance for the following six reasons:

  • Keyword data you can’t get anywhere else
  • Link data you can’t get anywhere else
  • SEO tools you can’t get anywhere else
  • Messages from Google
  • It doesn’t give Google anything it doesn’t already have
  • It’s free.

Read more detail about these 6 reasons at the source — NBC 5 Chicago’s Inc. Well blog: “6 Reasons Why You Need Google Webmaster Tools.”

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