Internet Marketing

Jill Kocher on May 1st, 2012

Super cute link bait infovideo from MDG Advertising about Pinterest. It’s a bit hard to read at times, but is painfully cute nonetheless. The video format is interesting but I wonder if it would have gotten more shares as an infographic instead of a video? Or perhaps an HTML5 interactive piece where you could roll over [...]

Continue reading about InfoGraphic vs InfoVideo, Which Would Win in the Wild?

Jill Kocher on December 16th, 2011

Google’s mobile crawler Googlebot-Mobile has traditionally focused on content designed for feature phones and their extremely limited browsers. Google recently announced, however, a new version of Googlebot-Mobile that crawls using an iPhone user age…

Continue reading about How to Benefit from Googlebot-Mobile’s New Smarts

Jill Kocher on December 13th, 2011

How etailers manage their social media marketing channel has a growing impact on organic search results. Google and Bing have both incorporated social data into their algorithms to signal content freshness and quality. While the datasets each engine ha…

Continue reading about Managing SEO and Social Media Together

Jill Kocher on October 1st, 2011

Sorry, I’m going to pat myself on the back now: I’ve been asked to be a Contributing Editor at Practical Ecommerce, a leading online magazine for ecommerce merchants. YAY! I’ve been writing SEO articles for PEC and its sister site Ecommerce Developer regularly for two years now, and am so pleased to join the team [...]

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Jill Kocher on September 29th, 2011

Will Jeff Bezos, Chairman and CEO of Amazon.com, blanket the internet with Silk? Amazon is registering Silk-based domains by the hundreds, possibly indicating the future availability of the day-old Amazon Fire’s browser on more platforms. Of course, the domain registrations could be defensive, but 500 domains is an awful lot for a browser meant to [...]

Continue reading about Silk Browsers for Everyone, Amazon Wins