Internet Marketing

Jill Kocher on October 31st, 2012

The key online holiday shopping days have been similar since the Internet went mainstream in the 90’s. What I find particularly interesting is the influence of mobile devices on retail search trends. Google recently released some interesting search data from last year’s (2011) holiday season: Searches on Mobile devices peak on Thanksgiving with Black Friday a […]

Continue reading about Holiday Search Trends on Desktop vs Mobile

Jill Kocher on October 5th, 2012

One in eight pages accessed on the Internet in the U.S. today are viewed on mobile devices, according to a report by comScore. Mobile phones account for 9 percent of Internet visits and tablets make up another 4 percent. It begs the question: What sort…

Continue reading about Smartphones, Tablets Account for 1 in 8 Visits

Jill Kocher on May 1st, 2012

Super cute link bait infovideo from MDG Advertising about Pinterest. It’s a bit hard to read at times, but is painfully cute nonetheless. The video format is interesting but I wonder if it would have gotten more shares as an infographic instead of a video? Or perhaps an HTML5 interactive piece where you could roll over […]

Continue reading about InfoGraphic vs InfoVideo, Which Would Win in the Wild?

Jill Kocher on December 16th, 2011

Google’s mobile crawler Googlebot-Mobile has traditionally focused on content designed for feature phones and their extremely limited browsers. Google recently announced, however, a new version of Googlebot-Mobile that crawls using an iPhone user age…

Continue reading about How to Benefit from Googlebot-Mobile’s New Smarts

Jill Kocher on December 13th, 2011

How etailers manage their social media marketing channel has a growing impact on organic search results. Google and Bing have both incorporated social data into their algorithms to signal content freshness and quality. While the datasets each engine ha…

Continue reading about Managing SEO and Social Media Together