Practical Ecommerce
Search engine optimization is all about “signal” and “amplification.” The signal is simply using relevant keywords. Amplification is about how to use those keywords and encourage linking and sharing. Think of the keywords as the voice of a site and the…
Like Bon Jovi’s song, “You Give Love a Bad Name,” some search engine optimization companies give that profession a bad reputation. Practical eCommerce recently fielded a question from a reader wondering why his site was being penalized for work h…
Continue reading about Bon Jovi SEO: They Give Search a Bad Name
Google’s much discussed over-optimization penalty turned out to be a moderate evolutionary step in Google’s site quality crusade. Launched April 24, Google wrote in a blog post of its update, “The change will decrease rankings for sites that we b…
Continue reading about Google’s Over-Optimization Penalty a 3% Step
Search engine optimization for multinational sites isn’t all that different than SEO for a single U.S. site. It all boils down to the same three pillars: getting indexed, being relevant by using the most popular keywords and being popular by acquiring links and social mentions. That said, the specifics of those three pillars are different for multinational sites versus a single U.S. site.
Each country has its own language, languages or even dialects within a language. Each country has a different mix of search engines that are popular among its citizens. China has Baidu, Japan still clings to Yahoo and most of the Americas, Europe and Africa prefer Google. In addition, international SEO multiplies the challenge of optimizing a single site by the number of countries targeted. [...]
Continue reading about 10 SEO Geotargeting Tips Plus a Webinar
There are no safe link building shortcuts. Instead I want to warn marketers about deceptive search marketers and the dangers of using “easy” link building tactics. In the latest instance, the search engine optimization community is abuzz with news…
