SEO
Customers use product reviews to share their opinions with other shoppers and with the brands they buy (or don’t buy) from. Reviews are also great for SEO, as a valuable source of user generated content that can boost the keyword theme on product pages when the content is embedded in the page in a way [...]
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Google released 52 algorithm updates and changes in April 2012—1.73 per day. The Panda and Penguin updates received the most attention because they affected the most sites, but 50 other updates impacted search results as well. Most were focused on Google’s crusade to improve the quality of sites that rank the highest in their search results, but others included updates to changes in indexing, spelling, sitelinks, sports scores features and more. Of course, April 1st also brought a new round of Google’s April Fools’ pranks including the super geeky 8-bit Google Maps and Google Australia’s Street Roo instead of the usual Street View. [...]
I like to use a tag cloud generator to visibly demonstrate the keyword density on a page. It’s a great way for a client to visualize which words are most frequently used on their page from a search engine’s perspective. Yes, keyword prominence (where you put the keywords) is more important than keyword density (number [...]
Search engine optimization is all about “signal” and “amplification.” The signal is simply using relevant keywords. Amplification is about how to use those keywords and encourage linking and sharing. Think of the keywords as the voice of a site and the…
Like Bon Jovi’s song, “You Give Love a Bad Name,” some search engine optimization companies give that profession a bad reputation. Practical eCommerce recently fielded a question from a reader wondering why his site was being penalized for work h…
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