SEO
Super cute link bait infovideo from MDG Advertising about Pinterest. It’s a bit hard to read at times, but is painfully cute nonetheless. The video format is interesting but I wonder if it would have gotten more shares as an infographic instead of a video? Or perhaps an HTML5 interactive piece where you could roll over [...]
Continue reading about InfoGraphic vs InfoVideo, Which Would Win in the Wild?
Google’s much discussed over-optimization penalty turned out to be a moderate evolutionary step in Google’s site quality crusade. Launched April 24, Google wrote in a blog post of its update, “The change will decrease rankings for sites that we b…
Continue reading about Google’s Over-Optimization Penalty a 3% Step
Search engine optimization for multinational sites isn’t all that different than SEO for a single U.S. site. It all boils down to the same three pillars: getting indexed, being relevant by using the most popular keywords and being popular by acquiring links and social mentions. That said, the specifics of those three pillars are different for multinational sites versus a single U.S. site.
Each country has its own language, languages or even dialects within a language. Each country has a different mix of search engines that are popular among its citizens. China has Baidu, Japan still clings to Yahoo and most of the Americas, Europe and Africa prefer Google. In addition, international SEO multiplies the challenge of optimizing a single site by the number of countries targeted. [...]
Continue reading about 10 SEO Geotargeting Tips Plus a Webinar
There are no safe link building shortcuts. Instead I want to warn marketers about deceptive search marketers and the dangers of using “easy” link building tactics. In the latest instance, the search engine optimization community is abuzz with news…
When the Internet was new, interesting and relevant websites were difficult to find. Link building was easy in those days. It was often just a matter of letting webmasters know that your site existed and they could link to it. Things have changed in th…
