SEO

Jill Kocher on July 26th, 2013

Excerpts from my latest article at Practical Ecommerce: “SEO: 2 Months of Algorithm Updates.” If your organic search metrics have been fluctuating more than usual recently, you’re in good company. Google rolled out four notable algorithm updates in the two months between May 21 and July 15, including a Panda update and the much-anticipated Penguin […]

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Jill Kocher on July 19th, 2013

Excerpts from my latest article at Practical eCommerce: “SEO: Using Google’s New Keyword Planner.” Keywords are the foundation of search engine optimization. They’re what searchers type into Google’s search box, and what marketers incorporate into their web pages to attract searchers to their sites. Google recently launched a new tool that changes the way we […]

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Jill Kocher on March 21st, 2013

Excerpts from my latest article at NBC 5 Chicago’s Inc. Well blog: “How URLs Impact SEO.” If networks of links are the road map that search engines use to crawl the web, URLs are the street names that give that map meaning and consistency. As such, URLs affect search engine optimization in a couple of […]

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Jill Kocher on March 15th, 2013

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One of the challenges that plagues the search marketing industry is a lack of standards around the quality and scope of work. Different agencies and consultants will use similar words to describe very different deliverables and processes. One of the most abused of these is the SEO Audit.

Clients have told me bitter tales of ghosts of “audits” past that didn’t live up to expectations, like the big-brand shoe retailer that paid $10,000 over three months’ time for a two-page Word document containing weak, tactical recommendations. I thought my client was exaggerating for effect until he emailed me the product. To protect their investment, businesses need to understand what to expect from an SEO audit and which questions to ask to ensure t…

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Jill Kocher on March 6th, 2013

Excerpts from my latest article at NBC 5 Chicago’s Inc. Well blog: “Why You Can’t Fight Search-Engine Results.” Searchers ultimately control what a search phrase “means” and what types of content are relevant for a search query. A business selling furniture pads might be 100 percent certain that they sell “protective pads,” and therefore have […]

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