Social Media

Jill Kocher on December 27th, 2011

Optimizing title tags is a bit like eating your vegetables. No one wants to do it, but everyone knows it’s good for you. Search engine optimization professionals universally agree that title tags are the most influential on-page element. SEOmoz recentl…

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Jill Kocher on December 13th, 2011

How etailers manage their social media marketing channel has a growing impact on organic search results. Google and Bing have both incorporated social data into their algorithms to signal content freshness and quality. While the datasets each engine ha…

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Jill Kocher on July 22nd, 2011

While researching how to add the +1 button, I came across this interesting tidbits on using rel=canonical to consolidate +1′s to the canonical version of a page. This bit from the FAQ is interesting because it mirrors advice on canonicalizing URLs to consolidate link juice, which points to a possible future in which +1’s enjoy [...]

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Jill Kocher on July 1st, 2011

How do you invite friends to Google+ while it’s in field test mode and invites are officially disabled? Use the the “share by email” back door. All you need to do is share a post with someone who isn’t a Google+ member yet. I just share the same post over and over from my profile [...]

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Jill Kocher on June 30th, 2011

I admit it, I used a coworker’s Google+ invitation to sign up two days ago, and now I’m surrounded by … no one I know. For the first day I couldn’t even find anyone I didn’t know.  I’m here to tell you, a social network with no social is extremely depressing and a little creepy. [...]

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