Today the interwebs are abuzz with the news that Facebook is buying Instagram for $1 billion in pre-IPO shares. Bing must be delirious with joy. They have an exclusive relationship with Facebook to include data in Bing search results. Hello personalized search data boost! + = Two photo sharing giants coming together, this is huge. […]
Purina Cat Chow tapped into both my love for my cats and my vanity with it’s “We Are Cat People” Twitter campaign. That’s a potent combination! They invited people to tweet the reasons why they are cat people, and selected some of those tweets to appear in Times Square. That was pretty neat already, but […]
Search engine optimization is entering an interesting new phase in which social signals are starting to impact organic search results. In the olden days a decade or so ago, SEO was about putting the right words on a page a lot of times and getting as many sites of whatever quality or topic to link to it. Of course, these pages were absolutely wretched to read and had little value to searchers who landed there.
Today, search engines like Google develop algorithms to determine the quality of a site’s content as well as its contextual relevance and link popularity. Site quality is a pretty nebulous concept for a piece of software to understand, but search engineers have linked social signals such as Facebook’s Likes, shares and comments, Google+’s shares, +1s and comments, and Twitter’s tweets and retweets to the quality of the page being shared. […]
As search and social become ever more entwined in Google’s and Bing’s algorithms and search results, search engine optimizers cannot afford to turn a blind eye to social media. Bing incorporates Facebook data into its search results. Google has tak…