Excerpts from my latest article at Practical Ecommerce: “SEO: Google Adds Manual Spam Actions to Webmaster Tools.”
Google Webmaster Tools launched its new manual spam actions feature yesterday, enabling verified site owners to check whether their site has been manually penalized by Google.
Over the last couple of years, Google has slowly increased its communication to webmasters, with the goal of fighting webspam by educating site owners on how it impacts their performance in search results. Previously, Google would leave notifications about manual actions taken against a site in the owner’s Webmaster Tools account. This feature augments the notifications with a real-time tool that performs a live check against Google’s internal webspam systems.
Read more at “SEO: Google Adds Manual Spam Actions to Webmaster Tools.”
Read my articles in full at Practical Ecommerce » Jill Kocher
Excerpts from my latest article at Practical eCommerce: “SEO: Using Google’s New Keyword Planner.”
Keywords are the foundation of search engine optimization. They’re what searchers type into Google’s search box, and what marketers incorporate into their web pages to attract searchers to their sites. Google recently launched a new tool that changes the way we research keywords: AdWords Keyword Planner.
Intended for use by paid search marketers, the Keyword Planner replaces the AdWords Keyword Tool I’ve often recommended using and merges it with the AdWords Traffic Estimator. In essence, the Keyword Planner is designed to simplify keyword research and campaign planning for paid search marketers.
Despite its AdWords focus, the Keyword Planner can still be used by SEO professionals. The core of the toolset revolves around keyword volume, a measure central to both paid and organic search.
For those familiar with the Keyword Tool, the new interface will take some getting used to. Where the Keyword Tool offered a single interface to accept keywords and return keyword data, the Keyword Planner gives marketers three choices for how to proceed.
Really, though, it doesn’t matter which we prefer, the old Keyword Tool or the new Keyword Planner. The Planner was launched in mid-May, and the AdWords Keyword Tool should be discontinued sometime this month. Since the Keyword Planner is here to stay, get used to the interface before the Keyword Tool disappears and you’re left scrambling for data.
Read the article in full at Practical eCommerce » http://www.practicalecommerce.