301 Redirects

Jill Kocher on August 31st, 2012

Editor’s Note: This is part two of a two-part series on identifying, assessing, and mitigating the risk of site redesigns on organic search traffic. Part one, “SEO: Identifying the Impact of a Site Redesign,” we published last week.

Launching a redesi…

Continue reading about Creating an SEO Redesign Launch Plan

Jill Kocher on May 21st, 2012

Migrating a site to a new platform or domain, or implementing a major redesign, are some of the most stressful situations in search engine optimization. The potential for massively impacting organic search traffic and sales is higher during these launc…

Continue reading about Migrating Your Site? SEO Checklist

Jill Kocher on March 1st, 2012

Site owners have many competing needs when developing mobile sites. Different devices, different capabilities, different screen sizes and resolutions, all have an impact on designing and developing mobile sites today.

According to Mongoose Metrics, a…

Continue reading about Mobile SEO and Responsive Web Design

Jill Kocher on November 11th, 2011

The first thing I do when working with a new site is set my favorite crawler on it. This gets me acquainted with all the URLs, site sections, interlinkings, forgotten pockets, scars and warts. A good crawler offers a wealth of data useful not just to s…

Continue reading about 8 SEO Reasons to Crawl Your Sites

Jill Kocher on June 1st, 2011

Dr. Pete’s infographic on SEOmoz entitled “An SEO’s Guide to HTTP Status Codes” is pure geeky fun, and educational to boot. As an in-house SEO, I spend a fair amount of time talking about http status codes. Sometimes I think I should just record myself saying, “We’re going to 301 that, right?” But an infographic […]

Continue reading about Server Header Status Infographic: Geeky SEO Joy