Canonical

Jill Kocher on November 18th, 2011

When ecommerce companies think about content syndication, they typically consider acquiring content that others have written to beef up their own sites. Depending on the goal, placing content from other sites onto your own can be beneficial from a bran…

Continue reading about Syndicating Content for SEO Benefit

Jill Kocher on July 22nd, 2011

While researching how to add the +1 button, I came across this interesting tidbits on using rel=canonical to consolidate +1′s to the canonical version of a page. This bit from the FAQ is interesting because it mirrors advice on canonicalizing URLs to consolidate link juice, which points to a possible future in which +1’s enjoy [...]

Continue reading about Rel=Canonical Consolidates Google +1′s Too

Jill Kocher on June 1st, 2011

Dr. Pete’s infographic on SEOmoz entitled “An SEO’s Guide to HTTP Status Codes” is pure geeky fun, and educational to boot. As an in-house SEO, I spend a fair amount of time talking about http status codes. Sometimes I think I should just record myself saying, “We’re going to 301 that, right?” But an infographic [...]

Continue reading about Server Header Status Infographic: Geeky SEO Joy

Jill Kocher on October 14th, 2009

Tweet Me Sphinn Me Resolving duplicate content is hard. The trickiest part is wrapping your head around which arrows in the canonicalization & de-duplication quiver to use in which situations to accomplish 2 twin goals of A) consolidating link popularity and B) deindexing duplicate content. I just finished a series on finding and fixing duplicate [...]

Continue reading about Duplicate Content Decision Matrix

Jill Kocher on October 13th, 2009

Today I’m wrapping up the 3-part series on duplicate content & SEO Highlander-style: “There can be only one.” If you missed the first two posts, Highlander SEO refers to the similarities between canonicalization and the centuries-old battle between life-force absorbing immortals popularized in a 1986 film. We’ve covered how The Highlander is relevant to SEO [...]

Continue reading about Fixing Duplicate Content: Highlander SEO Part 3