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Search engine optimization for multinational sites isn’t all that different than SEO for a single U.S. site. It all boils down to the same three pillars: getting indexed, being relevant by using the most popular keywords and being popular by acquiring links and social mentions. That said, the specifics of those three pillars are different for multinational sites versus a single U.S. site.
Each country has its own language, languages or even dialects within a language. Each country has a different mix of search engines that are popular among its citizens. China has Baidu, Japan still clings to Yahoo and most of the Americas, Europe and Africa prefer Google. In addition, international SEO multiplies the challenge of optimizing a single site by the number of countries targeted. [...]
Continue reading about 10 SEO Geotargeting Tips Plus a Webinar
Google’s head spam cop Matt Cutts announced the impending launch of a new over-optimization penalty to “level the playing ground.” The disclosure came earlier this month at the South By Southwest (SXSW) conference in Austin, Texas during an op…
Continue reading about Cautiously Psyched for Google’s Planned Over-Optimization Penalty
The world of mobile applications is foreign territory to most Internet marketers. App development requires different skills than traditional website development. App planning and design forces marketers to understand the limitations of different platfo…
Search engine optimization, boiled down, is the process of making sure a web page ends up highly ranked on organic search results for searches relevant to that page. A merchant selling “Columbia Traverse Men’s Hiking Shoes,” for example, will want to o…
Content that consumers leave on an ecommerce site can improve the site’s search engine optimization, if the platforms and underlying code are set up optimally. Ratings, reviews and comments each play a part in SEO, utilizing the words and opinions th…
Continue reading about SEO Impact of Ratings, Reviews and Comments
