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Jill Kocher on January 4th, 2013

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With a new year ahead, it’s time to think about New Year’s resolutions. What do you want search engine optimization to do for your site in 2013? The most likely goals for any ecommerce site revolve around driving more traffic and converting more visitors. Let’s look at some steps for analyzing, planning and implementing stronger SEO programs in 2013.

Drive More SEO Traffic

Everyone wants more traffic. But before you can grow visitors, you need to understand where they’re coming from today. First stop, check your analytics to determine which keywords are driving organic search traffic, and to which URLs. This will tell you where your SEO performance is coming from today.

Next step, refresh your keyword research to determine what your c…

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Jill Kocher on November 28th, 2012

Excerpts from my latest article at NBC 5 Chicago’s Inc. Well blog: “Why Microsites Make SEO Harder.” Marketers love to spin off microsites for campaigns, e-commerce capabilities, mobile sites and more. It can be easier to create a microsite from scratch than just integrate a new feature or campaign into your existing website. But unless […]

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Jill Kocher on November 2nd, 2012

Search engine optimization relies in large part on relevant content and authoritative links from other sites. As the search engines develop ever-more stringent algorithms around relevance and authority, it becomes harder to acquire links that will actu…

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Jill Kocher on October 12th, 2012

Content optimization for search engines seems pretty straightforward. You research the keywords that your customers use most frequently and you use them on your site in the places that matter most to search engine algorithms. But deciding which keyword…

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Jill Kocher on September 25th, 2012

Mention web accessibility and digital marketers tend to sigh, flash back to alt attributes on images and envision a small handful of vision-impaired people using screen readers. In reality, accessibility standards benefit nearly 12% of the U.S. population, from people with hearing and vision impairment to people with repetitive motion disorder, developmental disabilities or ADHD. And the growing population of senior citizens online represents another important reason for brands to embrace accessibility standards, with 53% of American adults age 65 and older using the Internet.

As an added benefit, what’s good for accessibility is also typically good for search engine optimization. The accessibility standards that focus on providing textual alternatives and navigational guidelines have the most overlap with SEO because the search engine crawlers that index the Internet for ranking are traditionally bound by similar restrictions as screen readers. […] Read >

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