Crawlable
Content that consumers leave on an ecommerce site can improve the site’s search engine optimization, if the platforms and underlying code are set up optimally. Ratings, reviews and comments each play a part in SEO, utilizing the words and opinions th…
Continue reading about SEO Impact of Ratings, Reviews and Comments
The first thing I do when working with a new site is set my favorite crawler on it. This gets me acquainted with all the URLs, site sections, interlinkings, forgotten pockets, scars and warts. A good crawler offers a wealth of data useful not just to s…
Yesterday on the train, Brian R. Brown and I were chatting about orphaned pages, XML sitemaps and indexation without benefits. Brian referred to XML sitemaps as the “one hit wonder of SEO.” Brilliant! XML sitemaps, like Dexy’s Midnight Runners, are one hit wonders. Dexy’s Midnight Runners, for those of you who missed the 80s, are [...]
Continue reading about XML Sitemaps: Dexy’s Midnight Runners of SEO
Google’s cache view is a valuable window into how googlebot “sees” a site. I find myself stalking the cache every couple of days in an effort to untangle architectural challenges to my SEO objectives. When I’m having difficulty helping colleagues understand why content or links are or aren’t crawlable, I often take them to the [...]
Tweet Me Sphinn Me A site redesign or switch to a new platform is kind of like a rebirth – it’s one of the most exciting and nerve-wracking times for the entire Internet marketing team. With everyone caught up in the branding, design, usability and technology, the impact on SEO can sometimes be forgotten until [...]
