Duplicate Content

Jill Kocher on September 7th, 2012

Google’s recent penchant for naming major algorithmic updates after animals has the world of search engine optimization sounding more like a zookeeper’s dilemma. But with rumors of an impending Penguin update — see this article from Search Engin…

Continue reading about Avoiding Algorithmic Pandas and Penguins

Jill Kocher on June 29th, 2012

XML sitemaps serve a very niche purpose in search engine optimization: facilitating indexation. Posting an XML sitemap is kind of like rolling out the red carpet for search engines and giving them a roadmap of the preferred routes through the site. It

Continue reading about XML Sitemaps, an SEO Primer

Jill Kocher on June 7th, 2012

The MotoGP Store volunteered for an SEO Report Card. This is the second installment of my analysis of that site. In “Part 1,” I reviewed the home page and category pages, internal navigation, HTML templates, title tags and keyword choices on, again, Th…

Continue reading about SEO Report Card: MotoGP Store, Part 2

Jill Kocher on May 21st, 2012

Migrating a site to a new platform or domain, or implementing a major redesign, are some of the most stressful situations in search engine optimization. The potential for massively impacting organic search traffic and sales is higher during these launc…

Continue reading about Migrating Your Site? SEO Checklist

Jill Kocher on April 27th, 2012

Search engine optimization for multinational sites isn’t all that different than SEO for a single U.S. site. It all boils down to the same three pillars: getting indexed, being relevant by using the most popular keywords and being popular by acquiring links and social mentions. That said, the specifics of those three pillars are different for multinational sites versus a single U.S. site.

Each country has its own language, languages or even dialects within a language. Each country has a different mix of search engines that are popular among its citizens. China has Baidu, Japan still clings to Yahoo and most of the Americas, Europe and Africa prefer Google. In addition, international SEO multiplies the challenge of optimizing a single site by the number of countries targeted. […]

Continue reading about 10 SEO Geotargeting Tips Plus a Webinar