Duplicate Content

Jill Kocher on April 13th, 2012

Duplicate content is an often misunderstood part of search engine optimization. Most digital marketers know it’s bad, but why? Duplicate content (two or more pages with different URLs that display the same content) makes it harder for a site to rank and drive traffic and conversions.

If 20 URLs each display the same page of content for red shoes, then all the links pointing to that page across a site are split across 20 different URLs. The page would have much more ranking power if all those links were pointing to a single URL. […]

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Jill Kocher on November 18th, 2011

When ecommerce companies think about content syndication, they typically consider acquiring content that others have written to beef up their own sites. Depending on the goal, placing content from other sites onto your own can be beneficial from a bran…

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Jill Kocher on November 11th, 2011

The first thing I do when working with a new site is set my favorite crawler on it. This gets me acquainted with all the URLs, site sections, interlinkings, forgotten pockets, scars and warts. A good crawler offers a wealth of data useful not just to s…

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Jill Kocher on March 23rd, 2010

Tweet Me After working with ecommerce SEO clients for several years, I’m about fed up with “search friendly” platforms, content management systems & site features. They all come with their own baggage, their own set of issues that need to be tested for and controlled. Which takes IT resources. Which are hard to come by, […]

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Jill Kocher on October 27th, 2009

Tweet Me Sphinn Me A site redesign or switch to a new platform is kind of like a rebirth – it’s one of the most exciting and nerve-wracking times for the entire Internet marketing team. With everyone caught up in the branding, design, usability and technology, the impact on SEO can sometimes be forgotten until […]

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