Consumers use the Internet to search for local businesses, events, and topics. Google is a major player in local search, but so is Bing, Yahoo!, Yelp, YellowPages.com, Foursquare, and other sites. Local search now has a new competitor: Facebook Graph Search.
Launched this week, Facebook’s new search product focuses on finding connections between people, photos, places, and interests. But the most interesting aspect of Facebook search is its potential in the local search space.
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How Facebook Graph Search Works
With a reported 1 billion users, 240 billion photos, and 1 trillion connections in its arsenal, Facebook has created a different type of search. Traditional search results pull from a massive dataset of inde…