Google

Jill Kocher on March 16th, 2012

There’s a common misconception that registering with Google Webmaster Tools somehow enables Google more access to information about a site. In fact, just the opposite is true. Google Webmaster Tools provides site owners access to data available from …

Continue reading about Google Webmaster Tools: 5 Reasons to Start Using It Today

Jill Kocher on February 3rd, 2012

As search and social become ever more entwined in Google’s and Bing’s algorithms and search results, search engine optimizers cannot afford to turn a blind eye to social media. Bing incorporates Facebook data into its search results. Google has tak…

Continue reading about Google’s Search Plus Your World & SEO for Ecommerce

Jill Kocher on December 16th, 2011

Google’s mobile crawler Googlebot-Mobile has traditionally focused on content designed for feature phones and their extremely limited browsers. Google recently announced, however, a new version of Googlebot-Mobile that crawls using an iPhone user age…

Continue reading about How to Benefit from Googlebot-Mobile’s New Smarts

Jill Kocher on December 13th, 2011

How etailers manage their social media marketing channel has a growing impact on organic search results. Google and Bing have both incorporated social data into their algorithms to signal content freshness and quality. While the datasets each engine ha…

Continue reading about Managing SEO and Social Media Together

Jill Kocher on November 23rd, 2011

I was underwhelmed by Google’s Thanksgiving doodle … UNTIL I played with the personalization animations. Very cool, Google! Did you know that if you click the wing you get a slot-machine-esque changing of features that settles into a random configuration. And for the first time there’s a link to share your doodle to G+ (nice [...]

Continue reading about Aarrgghh, Me Google Doodle Is a Pirate Turkey!