Google

Jill Kocher on July 26th, 2013

Excerpts from my latest article at Practical Ecommerce: “SEO: 2 Months of Algorithm Updates.” If your organic search metrics have been fluctuating more than usual recently, you’re in good company. Google rolled out four notable algorithm updates in the two months between May 21 and July 15, including a Panda update and the much-anticipated Penguin […]

Continue reading about Google’s Recent Quality Algorithm Updates

Jill Kocher on February 15th, 2013

Google__thumb

Social media and organic search work hand in hand, but not in the way most people think.

Building up a grand social media presence will not drive link authority back to your ecommerce site. The major social networks have long since stripped the link authority from their outbound links to discourage spammers. There are, however, many other ways that social media benefits search engine optimization, including search engine result page — SERP — domination.

Both social media and organic search are essential pieces of a strong content marketing strategy. Organic search helps drive customers to social media, and social media helps customers discover content they want to share and link to. SEO is not the only or best reason to run a strong s…

Continue reading about Social Media’s Role in Search Result Domination

Jill Kocher on February 14th, 2013

Search engine optimization is based on content relevance and authority—how closely does the content match the search query’s context and intent, and how many other sites across the Internet consider it to be valuable enough to link to? The growing “not provided” bucket of organic search keyword referral data in a site’s web analytics reports, therefore, can have a profound impact on our ability to effectively optimize our sites to drive organic search visits and conversions.

The “not provided” issue was originally predicted to impact less than 10% of all Google searches. Today, the impact varies between 20% and 50% of all organic search keyword data. […] Read >

Continue reading about The Impact of “Not Provided” Keyword Data on SEO

Jill Kocher on November 15th, 2012

Excerpts from my latest article at NBC 5 Chicago’s Inc. Well blog: “How to Use Panguin to Find SEO Issues.” Google’s algorithm updates can have a big impact on organic search traffic and sales. Now that the search giant has ramped up its algorithm tweaks to occurring an average of one to two per day, […]

Continue reading about Panguin Spies Your Panda and Penguin SEO Trouble Spots

Jill Kocher on October 31st, 2012

The key online holiday shopping days have been similar since the Internet went mainstream in the 90’s. What I find particularly interesting is the influence of mobile devices on retail search trends. Google recently released some interesting search data from last year’s (2011) holiday season: Searches on Mobile devices peak on Thanksgiving with Black Friday a […]

Continue reading about Holiday Search Trends on Desktop vs Mobile