Indexable

Jill Kocher on September 25th, 2012

Mention web accessibility and digital marketers tend to sigh, flash back to alt attributes on images and envision a small handful of vision-impaired people using screen readers. In reality, accessibility standards benefit nearly 12% of the U.S. population, from people with hearing and vision impairment to people with repetitive motion disorder, developmental disabilities or ADHD. And the growing population of senior citizens online represents another important reason for brands to embrace accessibility standards, with 53% of American adults age 65 and older using the Internet.

As an added benefit, what’s good for accessibility is also typically good for search engine optimization. The accessibility standards that focus on providing textual alternatives and navigational guidelines have the most overlap with SEO because the search engine crawlers that index the Internet for ranking are traditionally bound by similar restrictions as screen readers. […] Read >

Continue reading about The Overlap between SEO & Accessibility

Jill Kocher on August 3rd, 2012

Online location pages of physical stores should provide much more information than just the physical address of a store close to the individual user. Many consumers already know where a store is, based on their everyday routines. What they don’t know…

Continue reading about Is Your Store Locator Hiding?

Jill Kocher on July 28th, 2012

My latest on NBC 5 Chicago’s Inc. Well: “How to Reach Customers Via Search Engines“ You don’t get the privilege of speaking to customers via organic search until the search engines understand what you’re saying. Organic search is like speaking through a translator. The search engines’ algorithms are the gating factors that decide which sites […]

Continue reading about How to Explain SEO to Marketers

Jill Kocher on June 29th, 2012

XML sitemaps serve a very niche purpose in search engine optimization: facilitating indexation. Posting an XML sitemap is kind of like rolling out the red carpet for search engines and giving them a roadmap of the preferred routes through the site. It

Continue reading about XML Sitemaps, an SEO Primer

Jill Kocher on June 1st, 2012

Every now and then an ecommerce site raises its hand for an “SEO Report Card.” It’s a great way for the site to get some free advice and a good link, and an interesting way to give Practical eCommerce some, well, practical tips on how we’d handle S…

Continue reading about SEO Report Card: MotoGP Store, Part 1