Keyword Research

Excerpts from my latest article at Practical Ecommerce: “Google Offers Paid and Organic Search Report.” Paid and organic search work better together. Because searchers inherently trust that search engines are recommending the best pages in search results, when brands rank well in both paid and organic search their search performance for that phrase tends to […]

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Jill Kocher on July 19th, 2013

Excerpts from my latest article at Practical eCommerce: “SEO: Using Google’s New Keyword Planner.” Keywords are the foundation of search engine optimization. They’re what searchers type into Google’s search box, and what marketers incorporate into their web pages to attract searchers to their sites. Google recently launched a new tool that changes the way we […]

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Jill Kocher on December 5th, 2012

Excerpts from my latest article at NBC 5 Chicago’s Inc. Well blog: “3 Free, Web Newbie-Friendly Keyword SEO Tools.” Analyzing keyword data can be fast and fun. No, really! From collecting keyword data to analyzing, visualizing and present it, these three free tools have earned bookmarks in my SEO folder. Tagxedo Ranks Page Analyzer Google Keyword Tool […]

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Jill Kocher on November 30th, 2012

Keyword research is one of the foundational pieces of search engine optimization because it illuminates the exact words real-life customers use to search for the products we sell. But why stop there? The insights that keyword research provides can info…

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Jill Kocher on October 31st, 2012

Google has been busy churning out the holiday-themed info-reports on 2011 search trends. Christmas trends came out a couple of days ago, and now it’s Halloween’s turn. According to Google’s October 2011 data from Google Insights for Search, Halloween revelers are ready to party with a focus on sugar, snacks and booze. Some quick highlights […]

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