Keyword Research

Excerpts from my latest article at NBC Chicago’s Inc. Well: “How to Ride the Mobile Search Wave.” With smartphone penetration in the U.S. at 47 percent as of Q2 2012, more Americans have smartphones than feature phones according to comScore. Smarter phones with their always-on connections enable quicker access to information, which is what mobile […]

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Jill Kocher on August 8th, 2012

My latest on NBC 5 Chicago’s Inc. Well: “How to Get Better Search Rankings” Optimizing a site’s title tags is one of the simplest and most effective actions you can take to improve a site’s search engine optimization. Many content management systems create default title tags based on the site’s name and the page’s name, […]

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Jill Kocher on August 1st, 2012

User-generated content (UGC) and search engine optimization (SEO) are a match made in heaven. SEO is done by marketers and can fall prey to same language issues that caused the site to perform poorly in organic search in the first place. But UGC is created by customers and uses the real-world language that other customers and searchers are likely to use.

“Why, is that our new ‘Zip-front Sweatshirt-Black-With Hood?’” asks the marketer.

“No,” replies the puzzled customer. “It’s a “black hoodie.’”

So while the marketer busily optimizes for the product name, the customer logs on to write a review about the great new “hoodie” he just bought. […] Read >

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Jill Kocher on June 22nd, 2012

Search engines are code-driven, logic-based pieces of software and hardware that know and do what they’re programmed to do: rank data gathered from crawling websites according to specific algorithms against searchers’ queries. Those algorithms base…

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Jill Kocher on June 1st, 2012

Every now and then an ecommerce site raises its hand for an “SEO Report Card.” It’s a great way for the site to get some free advice and a good link, and an interesting way to give Practical eCommerce some, well, practical tips on how we’d handle S…

Continue reading about SEO Report Card: MotoGP Store, Part 1