Keyword Theme
I like to use a tag cloud generator to visibly demonstrate the keyword density on a page. It’s a great way for a client to visualize which words are most frequently used on their page from a search engine’s perspective. Yes, keyword prominence (where you put the keywords) is more important than keyword density (number [...]
Search engine optimization is all about “signal” and “amplification.” The signal is simply using relevant keywords. Amplification is about how to use those keywords and encourage linking and sharing. Think of the keywords as the voice of a site and the…
Duplicate content is an often misunderstood part of search engine optimization. Most digital marketers know it’s bad, but why? Duplicate content (two or more pages with different URLs that display the same content) makes it harder for a site to rank and drive traffic and conversions.
If 20 URLs each display the same page of content for red shoes, then all the links pointing to that page across a site are split across 20 different URLs. The page would have much more ranking power if all those links were pointing to a single URL. [...]
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Content that consumers leave on an ecommerce site can improve the site’s search engine optimization, if the platforms and underlying code are set up optimally. Ratings, reviews and comments each play a part in SEO, utilizing the words and opinions th…
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Editor’s Note: This is the final installment of a three-part series on optimizing ecommerce pages for search engines. The first two installments, “Part 1: Keyword Research” and “Part 2: Keyword Mapping,” we published previously.
I discussed keywor…
Continue reading about From Keywords to Content: How to Optimize for SEO
