Keyword Theme

Jill Kocher on March 21st, 2013

Excerpts from my latest article at NBC 5 Chicago’s Inc. Well blog: “How URLs Impact SEO.” If networks of links are the road map that search engines use to crawl the web, URLs are the street names that give that map meaning and consistency. As such, URLs affect search engine optimization in a couple of […]

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Jill Kocher on December 21st, 2012

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Ecommerce sites rely on filtered or faceted navigation to make their product catalogs more easily digestible for customers. Depending on how filters and facets are implemented, however, they can either be fantastic for search engine optimization or a big failure.

SEO is based on three pillars: crawler access, keyword relevance, and authority. Filters and facets affect the first two of these pillars, access and relevance. Depending on which platform is used and how it’s implemented, faceted navigation and filters can act as crawl barriers for search engines or produce tremendous amounts of duplicate content. That’s the access issue. If a search engine’s crawler can’t or doesn’t access certain pages on the site, those pages have no chance…

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Jill Kocher on October 12th, 2012

Content optimization for search engines seems pretty straightforward. You research the keywords that your customers use most frequently and you use them on your site in the places that matter most to search engine algorithms. But deciding which keyword…

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Jill Kocher on September 28th, 2012

Navigation does more than shuttling customers around your site. In addition to its obvious usability and design functions, navigation can be optimized to improve organic search traffic. Well-optimized navigation strengthens the flow of link popularity …

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Jill Kocher on August 11th, 2012

When talking to marketers, it can be nearly impossible to get them to look beyond the brand imagery and user experience they’ve crafted for their customers online. And while they’re locked into that perception of their sites, it’s very difficult …

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