Keyword Theme

Jill Kocher on August 8th, 2012

My latest on NBC 5 Chicago’s Inc. Well: “How to Get Better Search Rankings” Optimizing a site’s title tags is one of the simplest and most effective actions you can take to improve a site’s search engine optimization. Many content management systems create default title tags based on the site’s name and the page’s name, […]

Continue reading about Three Steps to Better Search Rankings

Jill Kocher on August 1st, 2012

User-generated content (UGC) and search engine optimization (SEO) are a match made in heaven. SEO is done by marketers and can fall prey to same language issues that caused the site to perform poorly in organic search in the first place. But UGC is created by customers and uses the real-world language that other customers and searchers are likely to use.

“Why, is that our new ‘Zip-front Sweatshirt-Black-With Hood?’” asks the marketer.

“No,” replies the puzzled customer. “It’s a “black hoodie.’”

So while the marketer busily optimizes for the product name, the customer logs on to write a review about the great new “hoodie” he just bought. […] Read >

Continue reading about Using User Language: UGC and SEO

Jill Kocher on July 28th, 2012

My latest on NBC 5 Chicago’s Inc. Well: “How to Reach Customers Via Search Engines“ You don’t get the privilege of speaking to customers via organic search until the search engines understand what you’re saying. Organic search is like speaking through a translator. The search engines’ algorithms are the gating factors that decide which sites […]

Continue reading about How to Explain SEO to Marketers

Jill Kocher on June 22nd, 2012

Search engines are code-driven, logic-based pieces of software and hardware that know and do what they’re programmed to do: rank data gathered from crawling websites according to specific algorithms against searchers’ queries. Those algorithms base…

Continue reading about SEO: A Keyword by Any Other Name

Jill Kocher on June 1st, 2012

Every now and then an ecommerce site raises its hand for an “SEO Report Card.” It’s a great way for the site to get some free advice and a good link, and an interesting way to give Practical eCommerce some, well, practical tips on how we’d handle S…

Continue reading about SEO Report Card: MotoGP Store, Part 1